P. Geoffrey Nicolson, Jr., M.D., oversees WellSpan’s efforts in the areas of overall population health, risk contracting, case management and continuing care. He guides the use of technology to improve value-based performance and co-chairs the WellSpan Value and Affordability Council, helping to guide the activities of WellSpan service lines, hospitals and medical group as it relates to value-based care performance.
Prior to this role, he served as CMIO for WellSpan, and lead executive on Project One, the health system’s multi-year journey to integrate and unify the organization’s electronic health systems to one common platform – Epic. He has successfully facilitated Epic installations at legacy WellSpan hospitals, ambulatory locations and medical practices in Adams, Lancaster, Lebanon and York counties; as well as a rolling installation across WellSpan Philhaven locations in 2019. WellSpan’s Franklin and Cumberland county locations went live with Epic in October of 2020.
Geoff also led WellSpan’s achievement of HIMSS Stage 7 recognition for both inpatient and ambulatory locations – a designation reached by just 5 percent of hospitals and health systems nationally. And he served on the WellSpan 2025 Strategic Planning Committee.
Prior to his appointment as CMIO, he served as a hospital informatics specialist at WellSpan from 2007 to 2011, responsible for the health system’s inpatient clinical systems. He began his WellSpan career in 2002 as a hospitalist physician.
He earned his bachelor’s degree from Lock Haven University and his medical degree from the University of Maryland. He completed his residency in Internal Medicine at York Hospital and his board-certified in Internal Medicine and Preventative Medicine with a subspecialty in Clinical Informatics. Dr. Nicholson has also completed Lean for Healthcare training at the University of Tennessee.
